Years ago, the only concern of the experienced freelance SEO consultant was creating fresh content and link building to optimize sites for search engines. With the uncontrolled growth of social, its impact on SEO can no longer be ignored. On the other hand, others claim that the impact on SEO is not in a direct and obvious way since search engines still have to factor in social media in their algorithms. Social media contributes to the success of SEO because it helps build brand awareness.
Social media provides potential to link building
A relatively new business posts a video on Twitter with the goal of creating brand awareness for a product. The video managed to gain 20 shares on Twitter and one of the tweets was seen by an individual who submits the video to a major publication. A blog is written about the new feature and links back to a website that is the original source of the video. The experienced freelance SEO consultant gains a backlink for the site being optimized and contributes to the overall link profile not to mention that it also increases the brand’s popularity.
Social media provides you a wider audience
The experienced freelance SEO consultant integrates social media into SEO strategies so that the brand name can be spread to a wider audience. Once the overall awareness for the brand name increases, more people will be making queries since it is very likely that curiosity of the masses is aroused whenever there is a new product that people are talking about in social media. The more searches gained, the higher will be the ranking in the search engine results.
Increasing volume of traffic through social media
Traffic is a key factor in search engine rankings. Most of the traffic generated by social media is in the form of blog posts, videos and event listing. Content has to be interesting and informative for users to bookmark, read, like and share. Search engines measure bounce rates, pages per visit, the time spent by the user on the page and uses the information to determine page rankings. The experienced freelance SEO consultant utilizes social media by creating remarkable content and releasing it to the masses who will likely share it once they appreciate whatever has been written. As the audience increases, the site ranking improves.
Google is not the only search engine
Google leads over other search engines when it comes it the number of queries. Surprisingly, YouTube and Twitter have the second largest number of searches. Aside from Yahoo and Bing, there are other local search engines in every country which the consultant considers when optimizing a site. The ranking factors of social media may not be as clear as that of Google but they cannot be ignored by SEO because there is a high potential for visibility in social media. To understand what is popular and relevant, search engines are now turning to social media. SEO is not limited to Google or Yahoo; it has to consider social media when creating fresh content and when building links.